1.6.11: BUILDING A STORY BRAND

In Building a StoryBrand, marketing expert Donald Miller explains how to create effective marketing messages and materials. He covers: • What doesn’t work—marketing that’s confusing, overwhelming, narcissistic, or that takes too much energy to understand. • What does work—framing your message as a story using a method called the StoryBrand 7- Part Framework (SB7). • How to implement your SB7 story into a variety of marketing materials. • How to leverage the power of story to create company culture and increase employee engagement.